Posted by: Peter | November 1, 2010

Low Cost Event Marketing for Non-Profits

Every non-profit organization needs to have regular events to help their communities, encourage their volunteers, seek new donors or increase their influence in an area of public interest. There are many ways to conduct the marketing campaign to promote your activities. This Simiya blog post will highlight ways to use both new and old techniques to help make your efforts more effective.

Local Media

Spread the word about your campaign by speaking to local media. They will write about what you are doing in the newspaper if they like what hear. Practice with your local community newspaper and then speak to a larger publication that covers an entire city. It’s an effective way to tell your story!

Using the Internet to Target Local Media

Whether your campaign is national, regional or within your city it is always a good idea to know which communities are interested in your organization. Use your website’s tracking data from tools like Google Analytics to determine the zip codes and cities from where your visitors come. Focus your local media campaign in these locations. If they are not in your own community, foster a relationship with donors, volunteers over there and get them to speak to local media on your behalf.

If you require further information, the Google Analytics You Tube channel has many good tutorials on ways to get a better understanding of the visitors to your website.

Strategies to Effectively Contact Local Media

Remember to make it easy for the journalist to cover your story. Try this to-do list:

When: Provide lots of warning: Prepare journalists by calling them before any event or announcement. Let them have enough time to plan the story in the paper

How: There are many ways to reach journalists. Consider this advice:

  • Call Them: Use the phone to give your favorite journalist the details of your campaign event or activity. Contact information can be found in the newspaper or on its website
  • See Them: A face-to-face meeting is always best. Visit the newspaper’s local office and ask to meet a journalist to tell them about your campaign
  • Write it Down: Follow up your meetings and calls with an email with the details of your campaign.

Now you understand some of the “whens” and “hows”, let’s discuss what your message should contain.

The Press Release

Create a press release with a story of the event and its most important information that the journalist can use as the basis of their article. Send your press release before, and as a follow up just in case.

Your story about the event should have a clear message that is must be delivered well. Try these options:

  • Give all the relevant details. Have answers for the ‘who, what, when where and why’ of your story.
  • A picture is worth a thousand words. Add a photograph to your message.
  • Use full names and ages, if possible, for all persons referenced or featured in your images. It will help to bring your story to life. Remember to get their permission before you do so.
  • Numbers are always interesting. Use them whenever possible, for example give the number of expected attendees to your event.
  • Make it easy for the journalist to get more information. Include contact details in your message.
  • Include contact information for key marketing people in your campaign. A link to your website is critical.

No press release story is complete without a images, let’s talk about some strategies for taking good ones.

Creating a Picture

Your press release should always have a photo attached. It helps to make your story more compelling. Try these tips to make your images more interesting.

  • Faces make a story interesting by helping us make a connection with what we read. They make your story more impactful. Newspapers often send a photographer to visit you if the story is of interest. However, if they don’t, it is important to provide them with an image of a similar quality to that of their photographer so they can use it in the paper.
  • There are many tips to creating a photo that is useable by a newspaper. Here are a few:
  • You will often hear that the image should be high resolution (high res) or 300dpi (dots per inch). Pictures of this quality can be printed to any regularly used size and will not lose clarity. Most digital cameras with their image quality settings are set to high will work.
  • Remember to keep the subject of the picture in the center of the screen.
  • Take a look at the background of the photo. Keep distractions such as bins, signs or door frames etc in from the main picture.
  • Another distraction can be strangers in the shot who may be walking past or standing next to the subject of the picture.
  • Make sure everyone in the photo adds value to your story.
  • Where possible, make sure everyone in the photo has their eyes open and is looking at the camera.
  • Get permission from everyone featured in the picture to have the image sent to the newspaper.

Remember, images help to make a complete story. Ensure you get this part of your message done correctly.

Talking to Local Radio Stations

If you want to encourage as many people as possible to become interested in your campaign, radio is a great way of getting your voice heard and your story out there. There are different ways to prepare for radio interviews. They are either live or pre-recorded.

  • Live: Live interviews either occur in the studio or over the phone. You will need to think on the spot and ensure that you get your messages across. Everything you say is heard instantly, so keep that in mind.
  • Pre-Recorded: This method has the benefit of allowing your response to be record it again if you stumble in your response to an unexpected question. The radio station will edit it into the final piece. You will be able to listen to your interview before it’s played out on air. Always prepare by thinking of potential questions that the interviewer may ask. Practice your response. Also think about the main points you want to get across in the interview and try to build these into your responses.

Even though it may be old media, many people still listen to the radio in their cars and streaming over the internet. It is still a good way of getting your campaign noticed.

Campaigning Materials

Meeting people face to face provides a chance to explain the benefits of your campaign. Create flyers and give them to the people with whom you speak and encourage people to put them up in their windows or share them with friends and family. Use the information in your press release as the basis for your online campaign which will be discussed later.

Getting Local Influencers Involved

These are persons or organizations in your local area who have a voice that can reach a large number of people are called local influencers. For example, a local government official, a celebrity or influential businessman could help greatly in spreading the word further and perhaps make your story more newsworthy.

Be prepared. Before asking these people for their support you should visit schools, universities, libraries and other institutions, and don’t forget local officials, to highlight the benefits to the local area. Ask local businesses for a small sponsorship fee to back your campaign for naming their business in your marketing material. A ‘tweet’ about your campaign from the Twitter feed of a local influencer or celebrity is always valuable. Get them to also mention it on their Facebook page.

Your Online Message

It’s easy to forget the older traditional media outlets which is why they were treated first in this post. Online social media is developing rapidly as a increasingly credible source of information, especially if the message is controlled by your campaign. Your organization should enroll in the most popular social sites and networking tools such as blogs. This is not all, here are some further tips you can use:

  • It is cheap and easy to use social media to spread the word about your campaign and get support from others in your online community.
  • Use your own Twitter feed to notify followers of any news about the campaign trail.
  • Create a Facebook fan page or group. Use it to upload stories, photos, videos and other results of your activities. It is a great way to speak with your local community.
  • Also add your photos to a photo sharing site like Flickr or Picasa.
  • Put videos of your organizations work on its own YouTube channel.
  • Start a blog to record the progress of your work. Allow trusted volunteers to post so that new perspectives can be heard.
  • Keep an eye on local community forums and chat rooms for people who are discussing work similar to yours. They are an excellent source for ideas.
  • Though it may be old school, consider the latest email marketing techniques to get the message across to your existing supporters so that they are kept up to date the risk of new updates being eliminated by older ones the way RSS and Twitter feeds can. Tie your email notifications to links to even more information on your website, blog or other pages you control. Many email marketing services can give you statistics of the effectiveness of your email campaign such as who read it and the most popular links clicked. This is further valuable information to use.

I’m almost finished. We have seen low cost strategies to promote your event in both traditional and new media. The next challenge is to keep the momentum alive.

Remember to Keep Your Story Going

You will always need fresh news to announce to the local media, via social media channels or face-to face. Create a schedule for the updates. Host a party to gather more support, or even get a group of local community members together with a journalist to discuss the impact of your organization on the community. If new people begin to support your cause, perhaps a new local influencer, then make sure you tell people about it. This could give your message an extra boost.

During, and especially after your event, assign roles to persons in your organization to get the work done. Meet regularly, evaluate the data surrounding the effectiveness of your campaign. Consider creating a permanent marketing team with outside volunteers or donors who may have good ideas on how to proceed. Make sure your marketing team can always survive the loss of one member and strive to find a replacement quickly if someone moves on to some other role.

This is not an extensive list of actions you can take to get people interested in your event, but it should be enough to get you started with confidence. Good luck!

Posted by: Peter | October 1, 2010

Till stars sleep at night

Hearts, habits and promises to break,
Friends to find, music to make,
Daydream a fantasy,
Switch off my brain,
Dance till stars sleep at night.

Drink books at noon, erode regrets,
Seduce a mind with idleness,
My toes need sand,
And snow, my tongue,
Ancient melodies tune my heart.

And float on waves in distant seas,
Do good deeds for them and me,
Walk through clouds,
Speak other tongues,
Chase things I’ve never thought.

Yes, other suns seek my skin,
I have to start or I won’t begin,
No signs to follow,
Adventure calls,
My shadow will not ever rest.

Escape to where ego fills no silence,
Seek inner peace with no violence,
I’ll ask for wants,
And try once again,
Brave where will and fortune meet.

I could return after any when,
Till then I’ll be the nowhereian,
Eyes closed see,
The heart within,
Smiles to remember to forget.

Scribble poems about all around,
Even when bad and not profound,
The simple question,
To be answered,
Is how to cure this Wanderlust?

(c) Peter Harrison

Posted by: Peter | September 1, 2010

How to Install Open OpenWRT on a Linksys WRT54GL Router

If you want to extend your Linux skills beyond old PCs and servers then try running Linux on your Linksys WRT router as your next weekend project. This post outlines what you need to do.

Upgrading a router running its original Linksys code

The stepsare relatively simple.

  • First read the installation instructions on the OpenWRT website.
  • Visit the most recent sub-directory on the downloads.openwrt.org website.
  • In this directory there should be further sub-directories ordered by the firmware’s version number
  • Finally, there should be a brcm-2.4 folder in which the openwrt-wrt54g-squashfs.bin can be found. Note: If you are using a different router you may have to download the code from a directory other than brcm-2.4 so read the instructions on the site carefully.
  • Download the openwrt-wrt54g-squashfs.bin to your PC.
  • Upload the openwrt-wrt54g-squashfs.bin firmware to the router by following this menu path : http://192.168.1.1 -> Administration -> Firmware Upgrade
  • If you PC doesn’t have a telnet client, you can download one from the PuTTY website. This will be necessary later.
  • Connect your PC to the router with an Ethernet cable. Configure your PC with a static IP address between 192.168.1.2 and 192.168.1.254.  eg. 192.168.1.2 (gateway and DNS is not required).
  • When the router reboots, telnet to its IP address of 192.168.1.1 and issue the following commands.

root@OpenWrt:/# nvram set boot_wait=on
root@OpenWrt:/# nvram set boot_time=10
root@OpenWrt:/# nvram commit && reboot

  • Configuring the router from the command line can be tricky so, you should also install a web GUI. The Luci package can be quickly installed from the telnet router command line like this.

root@OpenWrt:/# opkg update
root@OpenWrt:/# opkg install luci-light
root@OpenWrt:/# opkg install luci

  • Point your browser to http://192.168.1.1 and you should now be able to configure your router much more easily. Your encryption methodology is easily configured using the web GUI.

Enjoy using your new OpenWRT router. Congratulations!

Upgrading a router already running OpenWRT

The steps are very similar to those mentioned before, except you don’t have to run the nvram commands and the firmware filename is different – openwrt-brcm-2.4-squashfs.trx

  • First read the installation instructions on the OpenWRT website.
  • Visit the most recent sub-directory on the downloads.openwrt.org website.
  • In this directory there should be further sub-directories ordered by the firmware’s version number.
  • Finally, there should be a brcm-2.4 folder in which the openwrt-brcm-2.4-squashfs.trx can be found. Note: If you are using a different router you may have to download the code from a directory other than brcm-2.4 so read the instructions on the site carefully.
  • Telnet to your router and then issue the following commands. The first changes your directory to /tmp which is actually a RAM drive located in memory. The second downloads the .trx file using the wget command. The third installs the .trx file using the mtd -r command.

root@OpenWrt:/# cd /tmp
root@OpenWrt:/tmp# wget http://downloads.openwrt.org/backfire/10.03/brcm-2.4/openwrt-brcm-2.4-squashfs.trx
root@OpenWrt:/tmp# mtd -r write openwrt-brcm-2.4-squashfs.trx linux

  • Your router should reboot to the new version of firmware.

Enjoy using your upgraded OpenWRT router. Congratulations!

Conclusion

My home has been running OpenWRT for some months with no noticeable issues. I hope this note was informative.

Jonathan Guy-Gladding was one of the first Caribbean artists to have a website and in the early days of Simiya when there were only a hand full of featured links, Jonathan’s works would be displayed every few days. The use of vivid color in life settings the Caribbean is slowly losing and the exploration of new themes from the region was both nostalgically comforting and inspiring.

A recent email exchange turned into an interview, here is what he had to say.

Simiya: When did you get your first inspiration to become an artist?

JAG: From when I was a small child I loved to draw, but I didn’t really see it as a career. It was in high school that I decided I wanted to be a painter. I used to watch those PBS programs like the Joy of Painting which made painting look really fun and interesting. I assumed I’d have to do something else to make a living, like teach. It was during my second and final year as a Peace Corps volunteer that I decided I try to be a full time artist. I think if I was still at my full time job as a computer artist in new york I’d have been too cautious to give up a steady paycheck and health benefits and be a full time artist but knowing that my Peace Corps service was coming to an end and I’d be out of a job anyway made it easier to take the plunge.

Simiya: Are there any interesting stories from this early part of your career? How can aspiring artists use these in developing their work?

JAG: I had pretty low expectations when I embarked on my career as a painter. I had my first show in August of 2001 in St. Lucia which went really well and I was encouraged by that. Then a month later 9/11 happened and the economy took a turn, along with tourism in the caribbean, and the gallery I worked with closed up. But I kept painting and also learned about making prints, which became my bread and butter. I had a Jamaican friend back in New York who liked art and organized little print exhibitions at her home and invited other West Indian friends who appreciated my work and bought my prints. Those little sales added up and helped out a lot. Starting my art career at a bad time for the economy and slowing growing little by little, year by year was a great way to do it. It made me thrifty and practical, and helped me appreciate opportunities and ideas that might otherwise have gone overlooked. I loved what I was doing and making some money at it seemed like a bonus. I think if you do something you love and have talent in, that love will show in your work, and there will always be people who will pay you for that. There’s a saying, do what you love and the money will follow. I think there’s a lot of truth in that.

Simiya: You have experimented with Cubism and now work with more realism. In what ways has your style changed over the years and why?

JAG: In art school there is a big emphasis on style and self expression, too much of an emphasis if you ask me. So when I was in college I felt like I had to take up a style, and cubism appealed to me aesthetically. Eventually I stopped painting because I didn’t have any subject matter that interested me much. When I came to St. Lucia I had a lot of free time so I started painting again. My first question was what style should I paint in? Finally I just decided that what I saw around me had so much beauty just as it was that the best thing I could do was paint it in such a way that it looked as close to reality as possible.

Simiya: You were living in New York and now are based in St. Lucia. What made you visit the Caribbean for the first time and what made you stay?

JAG: I had a great job as a computer artist at Sesame Street in New York, but after five years I was thinking about broadening my horizons and although I liked my job I didn’t to spend the rest of my life doing it. I wanted an important life experience where I could contribute and also grow from the challenges it presented, so I joined the Peace Corps and was sent to St. Lucia. I think it was the character of life in Laborie, the village I was assigned to, that made me want to stay. I’d never felt so involved and so much a part of a community as in Laborie. I’ve received so much support from the people there, not to mention a steady supply of inspiration and subject matter.

Simiya: What provides your inspiration for your work now? How do you go about seeking it?

JAG: I’d say it’s the people, especially the children, inspire me. That youthful energy, hightened activity and freshness of spirit are really engaging. And I think childhood and all that goes with it is something everyone can relate to and be nostalgic about. Being in a small village where I’m often involved with projects at the schools allow me to get a lot of material for paintings. I’m lucky to have more volunteers to be in paintings than I have time to paint!

Simiya: What areas would you like to explore next?

JAG: Lately I’ve been thinking about painting more murals. I’ve done a few outdoor murals in the village but I think I’d like to do some indoor mural projects, both public and private.

Simiya: Are there other Caribbean artists you admire? What should visitors to their websites look for in their work that makes the difference?

JAG: I think my favourite Caribbean artist is the Trinidadian painter Boscoe Holder, who passed away a few years ago. I loved the way he painted people, particularly woman. There’s a wonderful directness and freshness to his brushstrokes and his figures still achieve a pictorial likeness, and a great sense of design to his compositions.

Simiya: You clearly have a love for St. Lucia. Are there other islands in the Caribbean that you like to visit and why?

JAG: It’s mostly the smaller islands that I’m familiar with, but I’ve always wanted to visit Jamaica which I’d read about since I was a teenager, and Cuba seems like a fascinating place with its unique history and development, old buildings, etc. And there are a few small islands that I haven’t seen but have heard a lot about, like Tobago, to name one.

Simiya: What are the three most moving pieces that you have done and why?

JAG: That’s a tough one. I’m not sure if I can call one of my own paintings “moving”. That’s probably someone else’s call. But if I had to choose three of my best I think I’d have to choose at least a couple of my paintings with schoolchildren. One would be Standpipe. That’s one of those iconic Caribbean images. I think many can remember hot days and going to a standpipe to quench their thirst. Water is always a great subject, and there is a nice play of sunlight in the picture too. Another would be Madras 2. That’s a class picture with the children dressed in their traditional costume. The madras fabrics are a challenge to paint but they symbolize the culture and are a treat for anyone who loves colour. There are about twenty individuals in the painting and each little figure tells a story. The third would be Pon Lepotek. That’s the name of a section of the village and what you see in the painting is a typical late afternoon scene in many Caribbean villages. People sitting outside chatting, plaiting hair, carrying water, children at play. The lighting is great that time of day and I loved the way it filtered through the trees and onto the houses and people. It’s an ordinary scene but a beautiful one.

Simiya: How has the internet changed your work and that of other artists in the Caribbean?

JAG: The internet and technology in general has been great for artists. In the case of the internet, it’s now easy for someone in virtually any part of the world to view my paintings or any other artist’s work who has a website or paintings at a gallery that has a website. This exposure can lead to more sales, which is always a good thing but it’s also a great opportunity for an artist to get positive feedback. We often work in isolation and don’t always get to share our work with many or any people in person. But we need to feel that feedback sometimes, that gratifying feeling when we realise that something we made connects with someone else. It’s so rewarding to hear that somebody likes what you did and tells you so. The internet makes this more possible and commonplace than ever. It also helps build a sense of community among artists. I don’t think we’ve even begun to take full advantage its potential in that respect. Simiya is a great step in that direction and we’re lucky to have a place where we can look at different work from artists all over the Caribbean. Thanks for that!

Simiya: Opportunities to know more about the thoughts of Caribbean artists are rare. Jonathan, thanks for taking the time to respond and we wish you all the best  for the future.

Posted by: Peter | July 1, 2010

Gustave Caillebotte’s Floor Scrapers

The de Young museum in San Francisco is presenting a special exhibition of art from the Musée d’Orsay in Paris called the Birth of Impressionism. There are nearly 100 works by renowned artists living in France during the latter half of the 19th century.
Prior to the industrial revolution the Church and royalty were the primary buyers of European art. Most works explored religious, Romano-Greek classics or statist political themes. With increased technological advances, income levels increased and there was new demand for art from a new class of patrons.

In my opinion, this resulted in smaller works with less detailed brush strokes that were quicker to paint. They also focused on bright daily scenes that would also appeal to their new clientele.

The exhibition shows the transition from realism to impressionism in a way no book can reproduce. This is because you can view the art up close and see each brush stroke first hand.

The Floor Scrapers - Gustave Caillebotte

The Floor Scrapers - Gustave Caillebotte

Of all the works that I saw, Les raboteurs de parquet (The Floor Scrapers) by Gustave Caillebotte struck me the most. It is a scene of three shirtless workers stripping varnish from the floor of Caillebotte’s apartment. At the time it was considered shocking, as it depicted the working conditions of the urban proletariat versus the more common and familiar depictions of  rural peasants. The social commentary directed towards the upper classes starkly reminded them that many of their luxuries they enjoyed were the result of hours of exhausting labor.

The first thing that struck me was that the men in the painting were not obviously immigrants nor ethnic minorities. In comparison, a large portion of US construction work is currently done primarily by Latinos. When I was growing up in the Caribbean, receiving a temporary work permit to pick fruit in the USA was a blessing.

We often forget that economic migration from the developing to the industrialized world didn’t begin in earnest until the end of the World War II when Europe enticed laborers from their colonies to rebuild its economy. The United States’ society has been continuously refreshed by  immigration and it’s post war growth was built on the contributions of yet another wave of external labor. Les raboteurs de parquet reflects a time when this wasn’t the contentious issue in employment markets as it is today.

There are other things I liked about Caillebotte’s rendition. Two of the men are clearly engaged in conversation. A bottle of wine nearby and the long shadows hint that the work was being done in the afternoon. The man on the far right seems to prepare the the floor by removing strips of varnish. His coworker then works on the spaces in between. The reflection of light on the floor is almost photo-realistic versus impressionistic. In fact the composition is very similar to that of a picture taken by a photographer standing above the men, limiting the amount of background sunlight to the top corner to prevent the need for a fill flash to lighten the silhouetted figures in the foreground. The powder blue walls in the background are dainty, bright and luxurious while those who work to maintain the apartment are dark and almost featureless. In this sense it reminded me of the murals of Diego Rivera depicting the plight of the worker. The use of color is muted in comparison. It is not a glamorized or inspirational depiction of what it presents.

There are many other evocative works on display. I recommend the exhibition to anyone with an interest in European art from this period who lives in or plans to visit the San Francisco Bay Area during the summer of 2010. It will be a worthwhile visit.

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